Erik King, Editor in Chief at Zamsino.com
Erik King is the Editor in Chief at Zamsino, where he specializes in online casino coverage that prioritizes clarity, accuracy, and reader trust. He blends formal journalism training with hands-on evaluations of gambling sites to help visitors make sense of licensing, bonuses, payment processing, game fairness, and player safety without the hype.
Born in London, United Kingdom, in 1985, Erik developed an early curiosity about language and long-form storytelling. In 1998, he relocated with his family to Helsingborg, Sweden, a formative move that shaped his international outlook and later informed his approach to writing for a global audience.
Erik began crafting stories in childhood and kept at it through his teens, sharing drafts with friends and family, then refining his voice through formal study. In 2013, he moved to Malta, a hub for the iGaming industry, and by 2015, he had specialized in casino-related content. Over the years, he developed a clear editorial philosophy for gambling coverage, centered on accuracy, clarity, and the practical needs of readers looking for trustworthy information about new gambling sites.
Editorial approach and review methodology
Erik’s reviews start with verifiable essentials. He checks each site for licensing status, security practices, including encryption and data handling disclosures, bonus structures and terms, payment methods and payout limits, and available support channels. This groundwork is paired with usability testing that looks at registration flow, identity verification, lobby navigation, mobile performance, and the clarity of in-product messaging.
Bonus terms are translated into plain language so readers can see how a promotion plays out in practice. If a bonus carries a 35x wagering requirement on the deposit and bonus, he expresses that as a practical playthrough amount and flags any restrictions on eligible games, maximum bet size, or time limits. He verifies whether payment pages clearly display fees, processing times, and currency options, and he tests support responsiveness across multiple contact channels to mirror a real customer experience.
A second editorial pass focuses on accuracy and reader value. Claims are checked against primary sources, such as licensing registers and published bonus terms, and language is tightened to remove ambiguity. Comparisons are drawn only where differences are material, for example, customer service hours, withdrawal speed, or how wagering applies to free spins versus cash bonuses. The aim is a consistent, comparable framework that still respects the unique details of each site.
Pitfall
Relying on promotional banners for bonus details often leads to mistakes. Erik cross-checks every claim against the current terms page before publication.
Experience
Writing has been the throughline of Erik’s education and career. He holds both a bachelor’s and a master’s degree in journalism from Lund University, training that taught him to value structure, source evaluation, and transparent reporting. That foundation underpins his day-to-day work, from planning content to final publication, where editorial rigor and verification are nonnegotiable.
As an editor, he builds processes that favor reader trust over shortcuts. This includes clear sourcing, careful claim-checking against primary materials, and consistency in style and terminology so readers can compare casino reviews and guides with confidence. He prioritizes information architecture that helps skimmers, such as consistent subheadings, concise introductions, and plain-language explanations of complex topics like wagering requirements, payment processing, or game fairness.
Accessibility and clarity guide his choices. He avoids jargon where possible and explains recurring terms with brief context, for example, how return-to-player percentages relate to long-term outcomes, or why different licensing jurisdictions set different rules for bonuses and verification. Content is written for a global audience, with regional differences noted where they materially affect players, such as payment availability or country-specific limits.
A typical review workflow under Erik’s guidance starts with documenting the basics that matter to players, such as licensing, security practices, payment methods, bonuses, and support channels. It then continues with hands-on evaluation of site usability and content clarity, and concludes with a second pass focused on accuracy and reader value. For example, when assessing a new casino, he ensures that bonus terms are explained in plain language, sign-up steps are verified, and key limitations are surfaced clearly so readers know what to expect before they deposit.
Projects
Erik currently leads several casino-related projects, including Zamsino, where he sets editorial direction and quality standards. His mandate is to help visitors find reliable information about new gambling sites, without hype or vague claims. He champions content that shows how things work in practice, from bonus qualification to withdrawal timelines, and he avoids search engine manipulation in favor of substantive answers to real questions.
Under his leadership, he tackles competition from publishers that rely on thin or recycled content through depth and consistency. Reviews follow a repeatable framework, guides are updated to reflect changes in site policies and product features, and comparison pages are structured so readers can see the differences that matter, such as bonus structure, game variety, and customer support responsiveness. This steady approach has set his work apart in a crowded field.
Tip
If you suggest a site for editorial consideration, include license details, available payment options, and a link to current bonus terms. It speeds up qualification and fact-checking.
Publishing principles
Erik’s standards are simple and strict. Accuracy comes first, with every key fact tied back to a primary source that can be rechecked as policies change. Updates are prioritized when casinos amend bonus terms, adjust payment limits, or change support hours, and older pages are revisited so comparisons remain fair.
Independence and reader trust guide commercial decisions. Reviews are written before any commercial relationship is considered, and advertising or affiliate partnerships do not change verdicts or hide drawbacks, such as high wagering or slow withdrawals. Where a benefit or limitation is material, it is stated plainly so readers can make an informed choice.
He also emphasizes responsible gambling context in relevant guides and reviews. That includes noting the presence of account limits, self-exclusion tools, reality checks, and links to help resources within a site’s responsible gambling page. Clear guidance around these controls helps readers understand how a casino supports safer play.
Contact
If you would like to connect with Erik King regarding editorial inquiries, partnerships, or media requests, you can reach him using the email below. He welcomes concise messages that outline the goal of your request, timelines, and any relevant materials, which helps him route queries quickly.
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