Best Betting Sites in the UK 2024 🎖️

Looking for a new betting site or betting bonus?

The United Kingdom is an oddball among online betting markets in 2024 since British players can’t lean too much on their local websites. That’s why we’ll help you narrow down your choices by sharing detailed reviews of only the best sportsbooks available to UK players in 2024.

All betting sites and bonuses on this page are legal to play with from the United Kingdom.

📌 Top 5 Best UK Betting Sites

📌 Top 5 Betting Sites in the United Kingdom

Since there are hundreds of betting platforms available to British players, we’ve decided to do the homework for you and give you only the very best sportsbook sites. We hand-picked the top betting platforms by bonuses, betting markets, available sports, and odds. This is what we were left with after careful consideration:

• Betway
• bet365
• 1xBet
• Parimatch
• 888 Sport

These are all excellent options that check all the right categories, so it’s up to you to make a final decision. We’ll help you with that through our quick reviews.

📌 1. Betway — Best UK Betting Site Overall

Betway earned the first spot on our list since it’s widely considered one of the best even outside the UK. So, it’s no wonder UK players are pretty familiar with it! 

The main highlight is the £60 welcome bonus. The site also has a specific deal aimed at esports bettors who get an extra £50 to start their online betting journey. Let’s take a look at the main features of the site:

• Official website link: https://betway.com/en-gb/
• Year founded: 2006
• Licence: UKGC licence
• Headquarters: 9 Empire Stadium Street, Malta
• Welcome bonus: £60 plus £50 free bets
• Sports available: Football, rugby union, tennis, cricket, basketball, hockey, table tennis, golf, baseball, American football, Aussie rules, badminton, volleyball
• Free bets: Yes (£10)
• Live betting: Yes
• Mobile app: Available (Android and iOS)
• Special markets: Esports betting, virtual sports betting

Betway allows you to lean back and enjoy your sports betting activities without having to worry about your safety. The UKGC licence makes it one of the go-to options for UK players; add to that the approval of the International Betting Integrity Association, and you will see why it is such a popular option. Fairness of the gaming software and odds is ensured through the eCOGRA certificate — as you can see, Betway is the real deal when it comes to online wagering.

You can bet on more than 20 sports and try some of the latest esports betting options and popular events, like the ESL and CS: GO eMajors. In-play betting is ensured through the responsive app available for both Android and iOS devices, and you can download it straight from the site by clicking on the Sports Betting App button.

Betway is the best hub for betting on popular sports tournaments like the IPL, UFC, NHL, NBA, and T20 World Cup. It’s the official partner of the Cheltenham Festival as well. When it comes to features that British players will find particularly useful, we have to point out their betting calculator and acca boosts for multi-legged parlays. 

Of course, Betway also has some of the best betting bonuses in the industry, including a £10 free bet that you can get every week and a free bet for sports betting credited on your first deposit. Betting markets include hundreds of popular choices, including in-play bets. You can expect to find outrights, player props, 1×2 bets, and all the other betting options you could possibly need. 

📌 2. bet365 — Sportsbook With the Greatest Sports Selection

Placing bets with bet365 allows you to explore a variety of different markets, including sports that are not so commonly found at UK sportsbooks. For instance, you can wager on greyhounds, harness racing, netball, surfing, table tennis, and winter sports.

You can even place bets on politics and election results — which just shows how versatile and diverse the betting selection at bet365 is. On top of that, the site has one of the best mobile betting apps in the business, and you can download the official version conveniently from the main page. These are some of the main details and highlights of bet365 for UK players:

• Official website link: https://www.bet365.com/#/HO/
• Year founded: 2000
• Licence: Gibraltar licence
• Headquarters: Europort Avenue, Gibraltar
• Welcome bonus: £40 free bets
• Sports available: Football, rugby union, basketball, snooker, table tennis, volleyball, skiing, ski jumping, MMA, American football + 40
• Free bets:Yes (£40)
• Live betting: Yes
• Mobile app: Available (Android and iOS)
• Special markets: Esports betting, virtual sports, motorsports betting, netball

Besides offering one of the most comprehensive sports selections of any online sportsbook, bet365 has also managed to set itself apart with a handy betting app. You can use it to place in-play bets and get the best odds on the UK market; plus, the app allows you to watch live streams of the games and bet by categories.

For instance, you can select winter sports, motorsports, and novelty markets for easier navigation through available options. In addition, bet365 has one of the best free bet bonuses on the market: you will get to place a risk-free wager right at the very start of your betting adventure.

Being one of the best sportsbooks out there, bet365 also boasts some unique offers, including the Bet Builder, which lets you create your own bets. You can use options like the Soccer Game Multi feature to create personalised wagers or bet on special props like goalscorer and time intervals. 

During major competitions like Copa America and the EURO, you also get specialised betting markets and offers tailored for these events. As a partner of responsible gambling programs, the platform also features safeguarding options for responsible online betting, such as setting your own limits.

📌 3. 1xBet — Great for Mobile Betting

If you are looking for the best United Kingdom betting site with a standalone app, 1xBet is one of the best choices. This platform not only offers dedicated Android and iOS betting mobile apps but also has some special betting bonuses that you can claim through these applications. 

New players get weekly reloads like free bets on Fridays, while the welcome betting boost gives you up to £100 off the bat! Let’s take a closer look at the key details of this betting platform:

• Official website link: https://1xbet.com/
• Year founded: 2007
• Licence: Curacao licence
• Headquarters: Limassol, Cyprus
• Welcome bonus: Up to £175
• Sports available: Football, rugby union, basketball, snooker, table tennis, volleyball, surfing, swimming, UFC, wrestling, horse racing, boxing, bicycle racing + 40
• Free bets:Yes 
• Live betting: Yes
• Mobile app: Available (Android and iOS)
• Special markets: Esports betting, alternative sports, politics, TV games

As soon as you join as a new player, you get a 100% deposit match worth up to £175. On top of that, you also get weekly offers like Lucky Fridays, Telegram boosts, birthday promotions, and races. The app even has a unique 1xBet promo code store where you can obtain the latest bonus codes and use them to enhance your online wagering. How cool is that?

Of course, not everything is so perfect since the bonuses are limited, and you have to wager the welcome sports offer at least 5 times to withdraw the winnings. Back to the app — you get to explore the main page with listed sports that you can browse by categories. It allows you to follow live events and results, as well as stats in the LIVE section.

Some of the most unique betting options on the site include TVBets, Boat Racing, Swimming, and Squash. It’s pretty clear by now that 1xBet gives you something extra for your UK buck since you will always find at least an option or two to wager on. You can also access the live support through the app’s chat button and filter events by date and category. 

Last but not least, 1xBet stands out as the best mobile betting platform in the UK with live broadcasts that you can watch directly from your app.

📌 4. Parimatch — Best Betting Bonuses in the UK

A betting site with the longest tradition, Parimatch stands out from the crowd thanks to its exciting bonus offers. New players among the UK can claim their 150% sports welcome bonus worth up to £375. You can also get unique reloads, which are mostly applicable to cricket matches.

Every player gets access to the promo code hub, where you can get the latest bonus codes for deposit and no deposit bonuses. Here’s a brief overview of the site:

• Official app link: https://apps.apple.com/gb/app/parimatch-sports-bet-casino/id1534694205
• Year founded: 1994
• Licence: Curacao licence
• Headquarters: Gibraltar
• Welcome bonus: Up to £375
• Sports available: Football, rugby union, basketball, snooker, table tennis, volleyball, surfing, swimming, UFC, wrestling, horse racing, boxing, bicycle racing + 20
• Free bets: Yes 
• Live betting: Yes
• Mobile app: Available (Android and iOS)
• Special markets: Virtual sports

Parimatch is one of the longest-running betting websites in the world; in fact, it has recently celebrated its 30th anniversary of providing online betting services. Their sign-up offer is unprecedented on the UK market since you’ll rarely find such a generous boost as a newcomer. It’s especially convenient for cricket betting enthusiasts, and the betting odds are quite competitive — the average payout of 96.3% speaks in favour of that.

You can also use all the benefits that come with the official Parimatch betting app. Thanks to this one, you get to place live bets, wager on esports, and get four £5 free bets (for a total of £20) right at the very start.

Parimatch offers live betting options and some of the best odds on football and cricket. The selection of cricket and rugby player props is unparalleled, so you can try your luck on some fairly unique betting options here.

📌 5. 888 Sport — Best for Betting on Major Tournaments

If you are planning to bet on major sports tournaments, 888 Sport provides some of the best features that are bound to make your experience memorable. For instance, you can simply go with the flow and check the Bet Feed, where the last bets placed by other players are announced – you never know, they might inspire you. 

The site also has one of the best welcome bonuses for British players, offering you a £25 free bet. You will enjoy other sports offers, as well, like daily boosts on major events like the UEFA Champions League, EURO, or NBA Finals, or £5 free bets on tennis when you win at odds of 5.0 or higher. Take a peek at some of the main features of 888 Sport below:

• Official website link: https://www.888sport.com/
• Year founded: 2008
• Licence: UK Gambling Commission, MGA licence
• Headquarters: Europort, Gibraltar
• Welcome bonus: £5 free bet
• Sports available: Football, basketball, tennis, rugby union, table tennis, golf, greyhound racing, hockey, snooker, racing +30
• Free bets: Yes 
• Live betting: Yes
• Mobile app: Available (Android and iOS)
• Special markets: Virtual sports, esports betting

If you bet on multiples containing at least three events at the minimum level of £20, you also get to join 888 Sport’s Acca Club. Every bet you place this way leads to a £5 free bet, so there’s plenty of free bet action going on here.

You can trust 888 as a brand since it has the UKGC and MGA licences, tons of betting options, and more than 30 sports available for pre-match and live betting. You can get the best odds in the field with their odds boosts and a dedicated mobile app exclusive for online betting. 

You also get to use the site in combination with 888 Poker and 888 Casino if you are using a laptop or a PC device. During major tournaments, the operator sets up special betting bonuses and daily boosts with increased odds, free bets, and other exciting promos, making it worthwhile to join.

📌 How Zamsino Reviews and Rates Betting Sites

Finding the best UK betting sites is more difficult than it seems because of all the factors you need to focus on to make sure you are playing on a reliable platform. 

Want to know how we do it? I’m Erik King and I’ll fill you in on the details behind our sportsbook review process here at Zamsino. 

The first thing we do is analyse the sportsbooks by different criteria and categories:

• Licences
• Reputation
• Payment methods
• Sports and markets
• Bonuses 

I’ll show you what I mean by going through each of these briefly and giving you some pointers on what to focus on:

📌 Betting Licences

The first thing you should look at when evaluating a betting site is its licence. Betting licences vouch for the site’s legitimacy and fairness — as a result, you can be sure you will not get tricked or scammed by a website without proper licensing.

Since the Gambling Act 2003 and local regulatory bodies won’t get you far, you can look for reputable offshore licences. By these, I mean the big leagues like the UK Gambling Commission, Malta Gaming Authority, and sometimes even Curacao eGaming. 

However, you should note that Curacao and Gibraltar licences are often not as dependable as the powerhouses mentioned above (like the UKGC), so you should take those with a grain of salt and do some due diligence before investing. 

📌 Reputation and Feedback

Listening to what other British players have to say can be crucial in today’s online betting world, where dozens of new online sportsbooks emerge every month. There is no better way of learning about the site’s payout routines, fairness of odds, and value of betting offers than through player feedback.

You can visit on-site chat rooms and communities or scroll through some forum pages and TrustPilot reviews to learn what the site is really about from firsthand experiences, like comments and testimonies.

📌 Payment Methods

Besides checking the licence and reputation, it’s also important to see how the site compares to other platforms in UK in terms of payment options. At Zamsino, we always search for sportsbooks offering popular payment options frequently used by UK players, such as:

• Visa
• Mastercard
• POLi
• AfterPay
• PayPal
• UK Banks

Finding a cost-effective option with fast transaction processing times and low fees is important, so make sure to consider everything — from credit cards to e-wallets.

📌 Sports and Markets

We all know that rugby, netball, cricket, and basketball are among the most popular sports in UK, but that doesn’t mean you should limit your betting sessions to these few options alone. Our recommended sites have the most diverse offer out there in 2024, with some options like bet365 going north of 40 sports you can bet on.

It’s always convenient to pick a platform that offers esports betting, virtual sports, and other engaging options to ensure you have an array of choices. The same goes for betting markets — you shouldn’t only focus on 1×2 bets and outrights; you should also consider props and other exclusive bets. All betting sites on this list feature hundreds of betting markets for popular sports.

📌 Bonuses 

Last but not least, we have to touch upon the bonuses since not every UK betting site has appealing promo deals. Sports betting offers are generally more rare and lower compared to online casino bonuses, so it is important to dig in and find sites that feature lucrative welcome bonuses.

We like to focus on risk-free bets and odds boosts since they are the best way for UK bettors to gain the upper hand over the sportsbook.

📌 UK Betting Sites to Avoid

To show you why we use such an extensive online sportsbook review system, we’ll also mention a few sites you shouldn’t join. These have been placed on our list of banned sites for good reasons:

1. Topbet — This sportsbook has been the subject of bad reviews for years now, and players have complained about being unable to withdraw their winnings, even though it’s easy to make deposits. It seems that a pattern is emerging, since bettors even reported reaching out to the site’s customer support service, only to get some generic answers and claims that the funds need to reach certain limits before being withdrawn, which is not what the site’s T&Cs state.
2. Linesmaker — Just like Topbet, Linesmaker has also taken advantage of its members numerous times and never allowed payouts to some unlucky players. It even changed the domain name to BetLM, but players still reported having issues processing their withdrawals. 
3. 12Bet — With a rating of just 1.6 stars out of 5 on TrustPilot, 12Bet is one of the worst sportsbooks and online gambling sites out there. Most bettors complain about not being able to process their withdrawals — some of them have even said the site has blocked their accounts. The site representatives have even asked players to provide their bank statements for processing payments.

📌 Different Categories of Online Betting

As the online betting industry continues to grow every day, you now have more options than ever to bet on. Back in the day, UK sportsbooks only offered sports betting, but now things are different with a handful of other options:

1. Crypto betting — Crypto betting is still relatively new, and you won’t find many UK casinos offering Bitcoin or ETH deposits and withdrawals. However, some sites allow you to bet using crypto, which helps players achieve more secure and almost instant payments.
2. Esports betting — Nowadays, you can also bet on esports since there are tons of popular events to choose from. You can place wagers on CS: GO multiplayer matches, Dota 2, Overwatch, League of Legends, Starcraft II, and others.
3. Virtual sports betting — New betting sites also allow you to bet on virtual sports, which is somewhat like betting on regular sports: the only difference is that the games are computer-generated. Finding the betmakers with the highest odds and best terms is crucial here since the algorithm and potential returns vary from one site to another.
4. Social betting — You can also join social betting platforms to interact with other members and share your opinions on available sports, betting markets, and odds.

Of course, live betting is also incredibly popular but it’s not a new concept, so we won’t go into much detail about that one. All you need to know is that you should join a platform that gives you a chance to bet on in-play events without any sudden changes in odds.

📌 Betting Bonuses

Betting bonuses are very important for your daily wagering success, but there aren’t many bettors that rely on them. They are simply not as common as casino bonuses, and lots of these options come with wagering requirements and other demanding terms. The main types of bonus offers you can expect include free bets, odds boosts, and acca multipliers (accumulator betting).

📌 Free Bets

Free bets are the standard type of betting bonus that you can get as a new member on almost every platform from our list. While they are very common, some free bets have significantly better conditions than others, so make sure to scroll through a few betting sites first before you decide which one to join.

These offers usually come in two forms — risk-free bets and regular free bets. Risk-free bets can be placed with your own balance, and if they end up being the losing ones, the operator gives you back the amount you have lost. However, you can also get standard free bets that don’t require you to deposit first, which means you can use them however you want.

📌 Odds Boosts

Every once in a while, a special tournament takes place, such as the UEFA, EURO, Olympics, NBA Finals, and others. To make the broadcasts even more exciting, high-value operators will offer you odds that are higher than usual as an incentive. 

These promos are called odds boosts, and players generally love them — after all, you can only gain from an increase in odds during a big tournament, right?

📌 Acca Parlays

Another common type of bonus is the acca parlay boost (accumulator bet). These are becoming increasingly popular, especially among those players who place multiple bets either way. If you consider yourself a sports betting pro, you can certainly benefit from a special bonus offer.

 Acca parlays can increase your potential profit exponentially; however, keep in mind that the more bets you add to your slip, the more likely you are to come up short. As long as you don’t go overboard, you’re good to go. 

📌 How to Sign Up With a Sportsbook: Step-by-Step Guide 

Finally, we need to address one last aspect of online betting and that is the sign-up process. There are some common steps you’ll need to take regardless of the site you opt for, so let’s get into these to set you up as soon as possible:

1. Pick a site from our list — Zamsino’s expert team will help you avoid the scam betting sites mentioned above. Use our lists for inspiration on where to bet, or use our tips to find a sportsbook worthy of your time and money. 
2. Enter registration details — Once you’ve decided which site you would like to join, the next step is signing up. You will have to fill out the registration form with your personal details, such as name, surname, and email address. 
3. Sign up with a promo code — If applicable, you can also enter the bonus code found on the site or through an affiliate. 
4. Verify your email — Once you’ve provided all the information necessary to log in, you can move on by verifying your account. Simply load your email and click on the verification link. 
5. Activate and log in to your account — Now that your account is ready, the only thing left would be to log in to your account, make your first deposit, and grab a free bet or odds boost to stay on top of your game.
6. Confirm your identity: Finally, the site will ask you to finish the KYC procedure before you can make withdrawals by uploading a valid ID copy and proof of address, like a utility bill or bank statement. 

📌 Related Articles

• We made a complete guide to finding a new online casino in the UK.
• Free Spins No Deposit UK 2024
• Best No Deposit Bonuses in the UK

Erik King

Editor in Chief - Zamsino.com

I always loved gambling and probably always will, spending my time reviewing gambling sites to help people save time.

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Last updated 25/07/24 by Erik King